What we offer

End-to-end management,
built around the creator.

Six services, one team, one shared dashboard. We protect, we elevate, we partner — so our creators can focus on their craft.

01

Production

Full-service shoots out of our Las Vegas studio. Lighting, set, wardrobe, and a small crew that's been vetted by the creator. Studio time is included in the published 80/20 split — no per-shoot charge-back.

Average shoot: 1 day on-set, 3 days post. Booked through your Cherry Locke dashboard.

02

Brand partnerships

Marisol's team sources, negotiates, and contracts brand deals on behalf of the roster. We never accept a deal a creator hasn't explicitly opted into. Average creator does 2-4 paid partnerships a quarter.

2024: $4.2M in brand revenue routed to creators.

03

Audience growth

Cross-promotion across the roster, cohort retention analysis, and platform-specific tuning. We don't chase algorithms — we build long-tail subscriber bases that compound.

04

Smart scheduling

Our in-house engineering team built a content-planning tool that recommends drop cadence and content mix based on each creator's audience signals. The dashboard gives every creator a clear weekly plan and the freedom to override it.

Built and maintained by the Cherry Locke engineering team in Austin.

05

Continuation services

For creators who choose to step back from active production, our continuation programme keeps the archive thoughtfully monetized and the audience well looked-after. We honor every creator's image rights and the brand legacy they built with us, for as long as they want their accounts to remain live.

Currently active for two alumna creators by their own opt-in. Terms are summarized in the standard agreement.

06

Career planning

Most of our creators step back from active production at some point. Audrey personally advises every creator who chooses to wind down — whether that's transitioning to brand-only work, mentoring incoming talent, or stepping away from the public eye entirely.

Two alumna creators are currently in long-term archive partnerships with Cherry Locke.

Cherry Locke creator welcome kit
Every new creator on the roster is sent the welcome kit on signing day.

How the splits work

Cherry Locke's published agency fee is 20% of subscription, brand, and per-shoot revenue, paid weekly. We never invoice the creator for production costs — those come out of the agency's share.

Specific commercial terms are negotiated per creator and detailed in the standard creator agreement.